I’ve written nearly every kind of communication, from chat bot responses to Super Bowl tv. Complex email cadences to an award-winning colon cancer awareness campaign. And here’s the thing: All advertising is brand advertising, because every communication helps define the brand for consumers. There is no “funnel” for them; it’s all brand building.
Resume highlights:
7 years at AAA creating dozens of email journeys and digital communications
2 years at McCann Workgroup on ALDI and Bob Evans Restaurants
20 years at Campbell-Ewald on USAA, Michelin, Carhartt, Chevrolet
6 years at W.B. Doner on Canadian Tire, 7-Eleven, Michigan Lottery, Ford Dealer Associations
Education: University of Michigan Bachelor of Fine Arts, graduated Magna Cum Laude